There seems to be a focus on getting on the number 1 SERP (Search Engine Results Page) as the priority of some SEO (Search Engine Optimization) companies. You will be seen by more people by getting on the number 1 SERP, but does this mean more business? No, it doesn’t, and many people won’t tell you that.
The main focus of SEO should be to “Get Found” and to convert your “Findability” into leads and those leads into paying customers. Can you sell your products and services and not be on the number 1 SERP? Yes, Yes, and Yes. When you think about it for a moment, if the only people selling products and services from the internet are on the number 1 SERP page, the internet as a sales and marketing tool would die within milliseconds.
One question many don’t ask is “Does having good SEO guarantee increased sales?” The answer is no! The best SEO engineers in the world can drive truck loads of traffic to your business with some of it actually being potentially high quality inbound customers. But if your products and services aren’t worth buying then your Inbound Traffic will bounce right out of your life and into the life of your competition!
A great SEO company can help you find good quality “Inbound Traffic” and convert that traffic into leads, but only you, your products and services can convert that into paying customers by providing high quality products and services. [You can put a shop in the middle of Times Square and pay $25,000 in rent per month to be seen by millions, but if you have nothing to sell, you’re not making sales!]
Do you want to learn more about the truth, to learn everything you wanted to know about SEO, but didn’t know to ask? Ask Coach Brian! Brian is holding a teleconference on February 22nd at 9pm NY EST. “Everything you wanted to know about SEO but didn’t know to ask!” Click here to: Book your Place