Word of mouth or world of mouth? The building of Social Media relationships is paramount in the way people will communicate, work and play… Social Media Coaching will be a key source in providing support and understanding for this new wave of technology.
Wikipedia defines Social Media Marketing as: “the process of promoting a site, business, or brand through Social Media channels by engaging and interacting with existing consumers or potential consumers”.
Social Media Marketing, being an internet based community, is closely tied to non-internet based marketing such as word of mouth advertising. The common ground between these two methods of course lies in the “viral marketing” ability of engaging communities and establishing relationships. The main difference lies in the medium in which they are applied.
Social Media Marketing is created through the use of networking in social networks, social groups and social websites.
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