Christmas Help

Hi Everyone,

I have received this notice from a very good friend of mine who is working so very hard to help the people in the Thai-Burma border area here in Thailand. Please, Please, Please help this wonderful work being done…

Thank you and remember to: Pay it Forward”


Dear Friends,

Christmas and the New Year are once again upon us!

Rather than a long report at a time when everyone is busy, I have attached a “Christmas Greeting” that asks you to consider including in your Christmas giving a donation that will make a difference in the lives of some of our world’s poorest children.

As you and I welcome the New Year, there are approximately 2 billion people who will enter 2010 facing a struggle to survive, with a daily income of less than $2. It has been recognised by the UN that the single most effective way to overcome poverty in the future, is to educate the children of today.

Your donation will be used for the continued funding and development of our education program in the refugee camps on the Thai-Burma border.

o To all of you who have partnered with us this year to deliver fresh hope and impact the lives of these people through our projects – Thank you!

o To our many friends and supporters who have continued to encourage us and keep us focused on the task at hand – We appreciate you!

o Finally, to the wonderful and dedicated Board of Effective Aid International – We could never do this without you!

Details of how you can make a Christmas Donation are below, or on our website –

May God bless you all this Christmas!

With love and appreciation,

Ian & Judy Aitchison

Chairman & Asian Project Directors – Effective Aid International

To make a donation using PayPal on our website click here:

Social Media Marketing (Inbound Marketing)

A couple of weeks ago I finished a fantastic course called Inbound Marketing and using Social Media Marketing in particular. The content of the course and each module was presented by experts in their respective fields.

There is so much that I am taking away from this course but I think the most important aspect is the knowledge and importance that Social Media is now providing in our business marketing needs. You don’t have to be an “online” business to take advantage of Social Media Marketing. The various tools and techniques when applied correctly will help direct business to your door, be it a physical or virtual door or both!

Creating you businesses “Findability” through the various social media connections and building those most important relationships will all work towards creating the business you know you deserve.

Using Inbound Marketing skills has been a huge learning curve. Learning how to turn inbound leads to customers is really good and much easier than you think once you learn how to apply the correct tools and techniques to this.

SEO (Search Engine Optimization) Is a set of tools that make it easier for search engines to find, index, categorize and rank web content.

When using SM (Social Media) the three main starting rules are: Listen, Listen and Listen. Don’t talk about you. Start by finding communities that have a similar content to your business… then start making comments, engaging the the people there and build relationships. Be clear about your objectives, connect, create and engage.

Viral Marketing is using the social media connections talk about something you’ve written about, be it a service or a product you provide! A really great tool here is using testimonials to create and establish your “expert” ranking in your field. This is a very quick way to get people talking about your work and referring others to your social media connection.

Link metrics and non link metrics is so important to SEO (Search Engine Optimization). Another consideration is your website architecture, there is a “flow” to every website and if you miss this connection you will lose potential readers of your website quickly.

Landing pages are really a sales person greeting people at the door of your business. Having a call to action on a landing page is the most important aspect of the landing page. Also the LP needs to be content related to the connection that brought you to this LP as well and the content has to be the same once you go from the landing page to the website for further information.

Converting leads to sales. Leads are people and the first step is to create a relationship with them and nurture this relationship. Know who your ideal client is and make your content interesting to them. With good design you can easily qualify your leads so that you know at what stage they are at to convert from a lead to a client.

Email marketing can work for you once you know how and when to use it. Again this is a fantastic tool to develop the relationships with the potential clients that have been qualified by earlier steps. Automated email follow up software is one of your best tools and can provide a cycle of supportive emails to your leads.

Analyzing inbound traffic can be a great resource for finding out who is coming to your business and why. There are four different types of traffic: Direct, Referral, Search Engine Traffic (paid or organic) and social media traffic.

Public Relations on the web via social media has taken mass media away from the few who controlled it in the past (radio, newspaper and TV) and has put mass media back in the hands of the masses. PR can help to create credibility and can be more lead generating than many other types of SM.

Social Media is knowledge – knowledge is socially mediated! When starting out using SM remember to listen first, second and third. here’s some other tips (and this works for face to face or online SMM): Listen first, dress nicely, introduce yourself (a great chance to use your elevator speech!) and be a great conversationalist by listening to what the others have to say!

If we had to set some rules for using the web for our business, one of the first rules we should consider is this: Don’t Stink! Or at least try to stink less. We have maybe 8 seconds to get someone interested in what we have to say or offer when they come to our websites… does your website suck? Do the people coming to your website leave quicker than they arrive? How do we find out if our website sucks and what people do when they come there? Analytics! By using this most powerful tool we can find out where people are entering our site and then how deep they are going through the site and what they are doing while they are on our website.

Another great tool of SM is that it is live! People can read what you have to say and then make comment directly via LSM (live social media). You may not always get supportive comments either so you better be ready to be wrong sometimes and learn from this very valuable input source.

If you have any questions or would like further information on this subject please contact me at

Take care and remember to “pay it Forward”

Coach Brian

Kaojai Foundation working in Thailand

Hi everyone. Well this week will see the opening of the new restaurant at the Kaojai Foundation Centre in Thailand. This new restaurant will employ 5 full time staff and 5 part time staff to start with. The Kaojai Foundation has donated the land, building and and more than 7,000 AUD to buy the furniture, cooking needs and food service needs. If you would like to help the Kaojai Foundation you can make a donation at Paypal: For those people that have helped us get this project off the ground… thank you very very much… or as the Thai say: Khup Khun Na Khrap mak mak.

Sum-Em Restaurant

Business Findability

What is “Business Findability”? It’s the tried and proven story when it comes to positioning your business be it physical or virtual… LOCATION; LOCATION; LOCATION. To attract more customers is the main reason behind marketing. We all want customers coming to us and we also want customers that are want to buy from us, be it our services, products or both!

So how do we attract these customers and how do we get them to buy from us? There are many ways to do this and I believe that one of the best ways is through Social Media Marketing. Think about it… you can engage with “like minded” souls using the SM connections and build these relationships. Establishing yourself as an expert in your field and niche will get the people connected to you talking about your services and products… For more information about this please email me at: Kaojai Social Media Marketing or you can find me on Skype at: or if you are in Australia you can call me on +61 7 5641 2121.

Take care and remember to “pay it forward”


Kaojai Coaching for Business, Social Media and Diversity Coaching

Hello and welcome to Kaojai Coaching’s new Blog.  Kaojai is a Thai word for “understanding” and is pronounced “cow-jye”

Business Coaching – we help businesses attract more customers by increasing the “Findability” of your business.  We do this with the use of Social Media Marketing, Search Engine Optimization and Website Optimization.

Social Media Coaching – we help businesses and individuals to have a better understanding of Social Media and how to connect and build relationships with the various Social Media systems.

Diversity Coaching – also known as Cross-Cultural Coaching, we help businesses and individuals who are working and living in different countries to better understand cultural differences, tolerance, acceptance and respect.

You can contact me at

Leading experts in business & personal relationships